Discover proven innovation and sustainable performance with the full line of Eco Ultra products, equipment, business services and expert technical support. If you have a specific question, or area of interest, the Eco Ultra team at PetroChoice, Inc. is ready to help.

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Eco Ultra Installer Support Program Eco Ultra Installer Support Program

Installer Support Program

Build Your Business with Eco Ultra® — The Eco Ultra line of sustainable engine oils and lubricants is a high performance proprietary offering coupled with a superior support solutions package and the industry’s most knowledgeable technical advisors — a three-pronged performance plan designed to grow business.

Trusted Business Advisors — Choosing Eco Ultra includes benefits far beyond the actual product for installers, fleet managers and business owners. As part of PetroChoice, all Eco Ultra customers receive expert support from the industry’s leading technical experts in installer profitability, fleet and equipment maintenance management, and comprehensive lubrication program assessments.

Marketing Support — PetroChoice also provides a full array of first-class marketing materials to promote Eco Ultra in the passenger motor oil and heavy-duty service center market, positioning your business as a preferred destination. Choose from posters, counter mats, bay banners, oil change reminder labels, curb signs, floor mats, and more, all designed to educate your customer about the performance, quality and sustainability of Eco Ultra.

Operational Independence — Choosing Eco Ultra means greater business independence and autonomy. As a business owner and/or operator, the Eco Ultra high-performance product line and full offering provides the power to plan promotions, specials and sales based on what is best for business — your business. Enjoy greater pricing flexibility and profit margins, all while capturing customer attention with exceptional quality, sustainability and protection.

"Eco Ultra allows installers to offer customers the ability to make a difference with their choice of oil. And, for company-owned fleets mandated to use re-refined products, Eco Ultra helps meet sustainability objectives and opens the door to opportunities for greater performance."
– Rick Palmore, PetroChoice Regional Vice President – Western Division